MarketScape provides specialised research services in the travel and transport sector, possessing extensive experience in this area.Travel & transport Services are adapted according to the client need and brief.

Qualitative: We help clients understand their stakeholders’ needs and preferences through applied psychoanalytic methods to uncover the unconscious desires and motives behind making decisions, e.g. to select a travel destination. We enhance this understanding by applying innovative consumer neuroscience methods through monitoring of the brain activity, which measures emotional states and spontaneous reactions to communication materials, and emotional drivers of customer behaviour.

– Travel and tourism research

  • In-depth understanding of visitor needs, expectations, motivations, key drivers, perceived value proposition, and exploration of the visitor decision-making process in selecting a destination. This enables development of successful marketing and promotional strategies and assists in developing winning bids for wide variety of business events, including incentive meetings, conferences and large conventions.
  • Secondary data analysis to identify trends in travel behaviour. This involves application of data mining techniques and analysis of officially published statistics.
  • Quantitative analysis of visitor experience, identifying key market segments, measuring key drivers of choice and satisfaction, loyalty and retention, preference analysis (including choice modelling), importance vs actual ratings.
  • Outcomes: Identification of key market segments, drivers of choice, satisfaction and loyalty, unique selling proposition, and key factors in the decision-making process. Development of marketing and promotional strategies to address the market needs, expectations and preferences in selecting a destination.

– Transport research

  • Behaviour change program evaluation (qualitative and quantitative), e.g. to more sustainable modes of transport, road safety, campaign development and testing.
  • Demand estimation and econometric modelling, including economic impact analyses, feasibility studies, cost-benefit analyses, and cost modelling.
  • Strategic transport modelling.
  • Market simulation modelling.
  • Choice modelling to determine preferences among a variety of choices comprising different attributes.