MarketScape offers a range of social research services, including policy development, program evaluation and service improvement.

– Social research informing policy development

  • Methods include:
    • secondary data analysis,
    • focus groups and in-depth interviews with:
      • internal stakeholders to understand policy objectives, and
      • external stakeholders to explore perceptions and expectations,
    • quantitative surveys to measure awareness, opinions, attitudes, perceptions, and behaviours.
  • Outcomes: Informing strategic policy development.

– Program evaluation and measurement

  • Methods include: desk research, focus groups and in-depth interviews with internal stakeholders to understand program objectives and with external stakeholders to explore perceptions, expectations and effectiveness, economic and social impact analysis, cost-benefit analysis, quantitative surveys to measure awareness, perceptions, performance and effectiveness through a set of KPIs.
  • Outcomes: Measurement of program effectiveness and recommendations for improvement