Stalkthis.com

April 17, 2013 · Corporate

Stalkthis.com is a cutting edge online tool that lets consumers follow and buy their favourite products.

The business issue:

Stalkthis.com – a start-up Australian business wanted to develop the business concept, branding, value proposition, and its target market through consumer research.

Research objectives:

– Determine the market need for Stalkthis.com

– Test the concept and value proposition

– Test the Stalkthis.com name and branding

– Determine the key market segments by developing personas and defining each segment’s psycho-social and demographic characteristics and needs

Research methodology:

Conduct of benchmarking consumer research with a representative sample of respondents representing Stalkthis.com’s personas

Outcome:

The client implemented the recommended improvements and developed a marketing strategy based on the consumer research. The online tool was successfully launched and is growing its customer base exponentially.