April 9, 2019 · Corporate is a cutting edge online tool that lets consumers follow and buy their favourite products.

The business issue: – a start-up Australian business wanted to develop the business concept, branding, value proposition, and its target market through consumer research.

Research objectives:

– Determine the market need for

– Test the concept and value proposition

– Test the name and branding

– Determine the key market segments by developing personas and defining each segment’s psycho-social and demographic characteristics and needs

Research methodology:

Conduct of benchmarking consumer research with a representative sample of respondents representing’s personas


The client implemented the recommended improvements and developed a marketing strategy based on the consumer research. The online tool was successfully launched and is growing its customer base exponentially.