Queensland Health

April 9, 2019 · Government

Requirement: Re-development of Sun Safety website for Queensland Health – market research to develop new IA, and key design aspects & tools/features

Key objectives: Increase site uptake through effective marketing and positive user experience; motivate users to return to the site; and advocate the site to others

Methodology: Conducted consumer workshops,  worked with a interaction designer to develop the new IA, features, and design elements

Outcome: Client re-developed the website completely, implementing the new IA and design recommendations


Note: this study was conducted by MarketScape consultants while being employed by another research firm