National Archives of Australia (NAA)

December 9, 2011 · Government

The National Archives of Australia is the Australian Government agency responsible for managing the valuable records of Australia and making them accessible to people now and for future generations; and is also responsible for promoting good records management in Australian Government agencies.

Requirement: Change the perception of the Archives from a purely records keeping body to an innovative, history collection and learning centre through a redeveloped website

Methodology: The site was redeveloped in three iterative stages:

  • Selection of an external web designer. This was achieved by testing the design concepts provided by a number of web designers in the pitch process with a sample of the Archives’ key audiences;
  • Testing of the selected design prototypes for further refinement by the designer. This was achieved by holding workshops with a sample of the Archives’ key audiences;
  • Testing of the mock-up of the new Archives website, with a sample of the Archives’ key audiences. This was achieved through holding workshops and interviews with key stakeholders and recommending the optimal website workflow, navigation and page layout.

Outcome: The Archives’ Executive was presented with the optimal website design, and workflow, which was later launched. Following redeveloped site launch, higher satisfaction rate and increased visitor numbers were reported.

Note: this study was conducted by MarketScape consultants while being employed by another research firm