Preslav Bondjakov, Director

Bachelor of Business Studies (Honours) in Applied Market Research & Consumer Psychology; Postgraduate Diploma in Psychology

Full member of the Australian Market & Social Research Society (AMSRS); full member of the Institute of Analytics Professionals of Australia; full member of the Australian Interactive Media Industry Association (AIMIA)

Preslav is a highly experienced strategic research consultant and thought-leader in advanced consumer psychology. Preslav specialises in translating research insights into actionable growth strategies and investment decisions. His exceptional attention to detail and highly collaborative approach to all deliverables, ensures client objectives are achieved to schedule and budget, with no compromise to high quality.

Preslav has conducted high-profile research studies for major companies and for the Australian Government, including: qualitative in-depth exploration, application of ethnographic and neuropsychology research techniques, market segmentation, market entry strategy, branding research, customer value proposition, choice modelling, econometric modelling, economic and social impact analysis, cost-benefit analysis, multi-channel optimisation, and market growth opportunities.

  • Preslav’s career has focussed on delivering insights through market research consulting to government and commercial organisations. Over the past 15 years, Preslav has held senior research positions at leading local and international research companies such as Ipsos, Information Tools and Beaton Research & Consulting.
  • Currently, Preslav co-directs MarketScape together with his twin brother Stanislav. Prior to joining MarketScape, Preslav held a senior research management position at Ipsos Australia.
  • Over the years, Preslav has been involved with the complete re-development of the Australian JobSearch website (Department of Education, Employment & Workplace Relations); as well as digital service transformations for clients such as Kraft Foods, Microsoft, Visa International; Queensland Health; Department of Prime Minister & Cabinet, Department of Social Services, Australian Department of Education; Australian Department of Communications and the Arts, and the Private Health Insurance Ombudsman.
  • In addition to these specialised projects, Preslav has directly managed other types of high-profile research projects for clients such as the Queensland Department of Transport, Melbourne Water, EPA Victoria, EPA Queensland, Fisheries Research & Development Corporation, Victorian Department of Justice, Victorian Department of Human Services, and many more.